About us

The CLV Group Ltd has partnered with Peter Trembling Consultancy to deliver Waiv Global, a revolutionary approach to global fan engagement and monetisation.

Waiv unlocks the hidden value in fan bases (membership/ players) by identifying and converting 10%-20% of global unknown audiences. We develop new Direct-to-Fan propositions that are matched to sponsorship and partnership offerings. Delivering a win-win for rights holders and sponsors, creating true value based fan engagement.

Evolving as a consultancy practice steeped in customer, user and fan transformation programmes predicated on providing better insights and ROI, to now providing a holistic digital engagement and fanbase monetisation model that can capture a significant portion of this market.

Leadership Team

Neil Joyce

Neil Joyce is the Co-Founder and CEO of The CLV Group, founded in 2018 and self-funded from $0 to mid-7-figure revenue by 2021, with large global blue chip clients in the entertainment sector. Neil has held global executive positions in media and technology companies for the last 20 years, most notably IBM and the original big data company Acxiom. He most recently created Signal’s revolutionary People Based-Marketing platform, now owned by TransUnion.

Neil’s passion for helping businesses grow their bottom line with data and insights at the core shines through in his past experiences. He created $20m in new data and digital revenue for a multi-media content owner. Additionally, delivered a 25% increase in closing price for TPG portfolio company lift by implementing data-driven transformation strategy through customer engagement, insights and creating own label products. Most recently, Neil authored the inaugural Fan Relationship Index Report. FRI™ represents the game changing insights based approach to put Fans Engagement at the core of a business and with it the ability to deliver better experience and new monetisation opportunities vs traditional Average Revenue per Fan (ARF) benchmarks and upfront commercial based deals.

Peter Trembling

Peter Trembling is the Co-Founder and Director of WAIV. He has combined over 30-years of experience in the banking and payments sectors alongside the commercial world of sport and its inherent link to fan engagement and data monetisation. This all supported by an in-depth knowledge of the financial services and payments eco-system and how its translates into a fully holistic engagement and revenue model for clients across sports and entertainment.

Peter has the unique experience of working in senior positions on both sides of that sports/payments partnership including 5-years at American Express, 5-years as Head of Sport at MBNA International (now Bank of America), consultancy roles with Mastercard, Visa, American Express and UnionPay International, whilst advising over 25 different payment and FS companies across 4 continents. From a sports perspective Peter was CCO at Everton FC, the Chairman and Owner of Notts County FC and has worked in commercial advisory and consultancy roles for over 120 clients, in more than 20 different sports and across 32 countries. Currently he also acts as a guest lecturer for FIFA on their Diploma in Football Club Management.